Sports Loyalty International



 The founders of KEM Investments Ltd have established and managed many of the world’s leading and most successful consumer Coalition Loyalty programs, forging some of the most profitable and durable strategic alliances with major retail brands around the world in the process.

KEM Investments Ltd aims to invest in a small number of exceptional businesses each year with a focus on consumer loyalty, data capture and analytics, payments, social and digital media and sports rights and content.KEMI looks for businesses with: Exceptional teams led by ambitious management with deep expertise in the markets in which they have chosen to operate; Highly scalable business models that own brands and customer data and that deliver exceptional customer satisfaction levels; Market leadership potential or the potential to disrupt a large established market; Intellectual property and other assets that are hard to replicate and are sustainable over time.

The KEMI team commits its time to working closely with management teams, providing advice, industry expertise and contacts to help establish and grow the businesses in which KEMI invests and in some cases helps to create.

LO 2.6

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics, and loyalty services for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership.

LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America’s premier coalition loyalty program and a working partnership with Latin America’s leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry.

SLI and LoyaltyOne have engaged in a business partnership to undertake research, assess, and pursue opportunities in the U.S. market, including advanced coalition loyalty program models.